Fernando Piquer will first of all deal with the nature and definition of MMORPG –Massive Multiplayer Online Role Playing Game- and then take into account concept definition (game mechanics, game balancing) with their corresponding elements, as well as character design.

Finally, he will go deeply into the various exploitation strategies within the existing world of multiplayer games, including player attraction, creation of critical mass and construction of communities.

Zinkia Entertaiment , located in Madrid and Beijing , is a producer and distributer mainly directed at the world of animation and documentaries, as well as interactive contents for online communities, consoles and multiplayer games for mobiles. These include both animation star series, Pocoyo (Granada International with Granada Kids and Cosgrove Hall) and Shuriken School (Xilam), and singleplayer and multiplayer games such as Copa Coca-Cola Mobile (sponsored by Coca- Cola and Olympia Online with Nokia), games for console (Shuriken School Game) and web games (Real Cap with Real Madrid C.F.).