There is a wide diversity of techniques that we use to achieve the effects in a commercial.  I will show some of these methods and the job structure behind our work using examples from some of our latest projects. 

Framestore CFC is the largest visual effects and computer animation studio in Europe , with over 20 years of experience in digital film and video technology.

The company has won numerous international awards including two Technical Academy Awards from the Academy of Motion Picture Arts and Sciences, three BAFTA Craft Awards and eleven Primetime Emmy Awards.

Among Framestore CFC's notable commercial credits are Renault Espace ' Hector's Life ', Audi ' Illusions ', Johnnie Walker ' Tree ', the Post Office ' Ant ' commercials, Johnnie Walker ' Fish ', Levi's ' Odyssey ', Audi ' Drink Like a Fish ', Xbox ' Mosquito ' and Guinness ' Surfer '.