On this presentation, Peter Edward and Dan Hill will show this community based in the network service of PlayStation permitting users to create an avatar with its own virtual space in the Sony metaverse.

Beginning with a brief history of Home, the current status and their vision of the platform, Peter and Dan will go on to the opportunities for innovation and creativity within Home.

Peter Edward is Director of the PlayStation®Home Platform group, based in SCE’s London Studio, responsible for development, support and operational running of the PlayStation®Home service.

Peter left a lucrative career in the pharmaceutical industry to work in games. He joined SCE as a producer in 2000, with a softography that includes Dropship: United Peace Force (2002); SCEE’s first online multiplayer game, Hardware: Online Arena (2003); The Getaway: Black Monday (2004), and Eight Days (RIP).

Dan Hill has been working as the European Home Business Manager since the beginning of 2008. Prior to that, he was the European PlayStation Network Brand Manager, and when he first joined SCEE he was responsible for brand management of the PlayStation 2 console.

His team’s remit includes business ownership of the Home platform for the SCEE territories, comprising marketing and communications, business development and 3rd party partnerships, community management, publishing and overall responsibility for the commercial operations of the Home service in the SCEE region.