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  Simultaneous Translation/ Spanish>English

NIKE. THE NEXT LEVEL
Jordi Barés
VFX Supervisor
The Mill
Ponenet

   Directed for advertising, the two-minute film- which features soccer superstars including Cesc Fabregas, Wayne Rooney, Cristiano Ronaldo, Carlos Tevez and Ronaldinho, as well as Arsenal manager Arsene Wenger – represents a major international collaboration between the Mill´s offices.

In this presentation, Jordi Barés deals with the making of this commercial spot from the point of view of filming logistics, production, organization and project tools, keeping in mind the difficulty involved in two teams working in parallel.

The Mill pushed the post production envelope to the extreme on this project, going into some unchartered fx territory, firstly setting up a new data pipeline for the camera (used here for the first time in commercial production) and also for the camera tracking required, in order to track shots previously considered impossible.

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PROFILE

   Born in Barcelona ( Spain ) moved to London 4 years ago pursuing a new challenge after having worked in a number of fields. His background in Architecture, Computer Science and 2D animation blends into a different approach to problem solving now as an VFX Supervisor who specializes in the most challenging side of it, from crowds to pure character animation.

As a result of this he has been recognized with numerous awards like; BTAA Craft Award, Clio Award, D&AD yellow pencil, Australia Effects and Animation Festival, Australia's Young Guns, London International Awards and others for his work in Playstation "Mountain" and Toohey's "The Quest".

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REQUIREMENTS: 1024 X 768. Flash Plugin. DESIGN: ilux 2009
 
 
 
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