Beginning in 1991, the MEDIA Programme has supported the European audiovisual sector by articulating different lines of financial support in the sectors of training, development, distribution and promotion.

   In all of these fields, European animation, as a segment of economic activity in the audiovisual industry, has had a strong presence, not only for quality content as part of development (features, shorts, tv series and other internet formats), but also to promote circulation in cinemas, tv and display windows arising in the context of our information society, as well as supporting business areas and promotion of companies (producers and distribuitors), and products through CARTOON (European Association of Animation Film) and promotion of Festivals, taking into account in children and youth audiences as consumer and spear time target.

   On this presentation, Jesús Hernández will deal with this situation in European animation, from the MEDIA Desk Spain Office to being a reference point for the Spanish professional sector, carrying out its function as advisor and supplier of information in coordination with the rest of the MEDIA antennas in Spain and Europe.

As an expert in financing and promoting audiovisual works and having participated in international festivals and audiovisual markets, Jesús Hernández has directed the MEDIA Desk Spain Office since 1997. During this time, as well as having other responsible positions,  he has been juror in various audiovisual festivals, member of the directing committed of FAEPA, a Spanish representative on MEDIA Committee, as well as many other activities.