Videogames have evolved from simple animated models to present virtual worlds complete with thousands of online players. This process has been unstoppable from the beginning but now, entertainment models are changing completely. It is now the world market leader in turnover as well as leisure time.

Gilberto Sánchez bases his presentation on all of this, analyses how the present situation is conditioning future models in convergence with the audiovisual sector which will make us direct protagonists of our own virtual stories.

Publishing director of Virtual Toys and General Secretary of DEV (Spanish Association of Production and Development Companies of Videogames and Entertainment Sofware).

Gilberto is professionally related to the publishing world and the field of new technologies. He has combined in his working life business analysis, management of multidisciplinary teams and his teaching activities. In his previous responsibility he was Manager of Ateneo de Madrid, first private national library and second most important of Madrid.