Co-founder and CEO of MR Factory since 1992, a company dedicated to developing content and virtual production solutions that successfully solve communication, advertising and entertainment needs of its clients, such as Secuoya, Netflix or Amazon among others.

His work has been recognised as pioneering by numerous developers and manufacturers, including the Visual Effect Society where he helped write the Virtual Production manual, the Spain Film Commission, where he has been collaborator and editor of the White Paper of Virtual Locations, also by companies such as Epic Games, NVIDIA, MO-SYS. BlackMagic, among others.

Currently MR Factory is focused on developing virtual production technology to address daily series with studios and facilities available in Madrid, Jakarta, Johannesburg, Mumbai and Kuala Lumpur.