Why do some ideas transcend and become brands that move industries, while others get lost along the way? In an increasingly competitive market, knowing how to transform an idea into a solid intellectual property is key to building narrative universes with commercial and cultural potential. Well-developed IPs not only capture the public's attention, but open doors to business opportunities in film, television, video games, literature, licensing and more.

Based on Morgana Studios' experience, this approach breaks down the essential processes for turning an idea into a profitable storytelling ecosystem. From how to structure and protect that idea, to how to grow it across multiple platforms. Storytelling takes center stage in this journey: a powerful story not only shapes the IP, but creates deep, memorable and sustainable connections with audiences. Because behind every great IP, there is always a great story.