The world of animation, design and VFX is full of ambitious projects that promise great things... Until they don't get done. Or they get cancelled. Or they simply disappear in an unanswered email.

JM Blay shares some of the most memorable failures of his career: ideas that seemed like the next big step and never happened, projects that got watered down in the process, and learnings that are only discovered when things don't work out.

This is not a lecture about successes in disguise, but an honest look at the reality of the industry. Because sometimes you win, sometimes you lose, but there is always something that pushes us to keep creating.