Passion was founded in 1987 by Andrew Ruhemann as a studio where the best creatives can collaborate to tell stories on film. Working across animation and live action, commercials, movies and series, innovation and quality remain at the heart of Passion.

As an international studio, Passion has teams in London, Paris and Barcelona working with directors and crew from across Europe, the US, Asia and Australia. Our work has been recognized by the most prestigious awards and festivals in the world, including the Academy Awards for both animation and documentary.

Passion has been behind some of the most well-known animated commercials and shorts, creating the iconic Aleksandr the Meerkat, the original virtual band Gorillaz, and was responsible for hundreds of Play Doh bunnies taking over New York City. Recent animated campaigns include a hugely popular series of Christmas movies for the Erste banking group, epic trailers for the hit game Apex Legends, and a hilarious yet poignant stop motion story for the Global Women charity.