Rob Hifle

Rob Hifle

Founder and Director

Lux Aeterna


Rob has more than 25 years of industry experience, and as Creative Director at Lux Aeterna, he runs large-scale teams working across cinema and television VFX. He has built up an impressive portfolio of work, particularly in drama recon, science, and natural history, which have been recognised with BAFTAEmmy, and Royal Television Society Award. 

Throughout his career, Rob has continually refined his ability to understand a project's technical requirements and combine them with highly creative solutions. This powerful combination has resulted in a body of groundbreaking visual work that combines CGI VFX with location direction. Rob’s recent credits include landmark Netflix series Our Universe and BBC Studios’ 8 Days: To the Moon and Back.