In recent years, the rise of AI has filled the VFX industry with promises, doubts, new tools, and rapid changes. But beneath all that noise, deeper patterns are beginning to emerge: changes in how shots are constructed, how pipelines evolve, which tasks are truly automated, what new possibilities are opening up for film and VFX, and what kind of artist or supervisor gains value when execution is no longer the main bottleneck.

From an unusual vantage point within production, at the intersection of VFX supervision, tool development, generative workflows, cloud infrastructure, and actual film production, Adrián Pueyo offers a practical take on this moment. Through anecdotes, specific case studies, and production insights, he will argue that AI not only introduces new tools but also accelerates a transformation that has been brewing for years: the shift in value from technical execution toward integration, creative judgment, workflow design, and control over the final shot.

The talk will address how to take these ideas beyond the lab, what limitations still exist, what opportunities are beginning to open up for productions of different scales, and how to prepare for the coming years without losing sight of what really matters in VFX: the final shot.

A talk designed for those who want to find their bearings amid the noise, distinguish real signals from passing trends, and explore where production is beginning to move.