The intersection of traditional VFX and Artificial Intelligence is redefining the boundaries of creativity and efficiency in production and post-production.

At WPP Production, we are global leaders in production and post-production for the advertising industry, and we want to share with you how we experience the synergy between AI and VFX. It’s not just a futuristic vision, but a tangible reality that we drive forward every day.

Advertising campaigns have a distinct character compared to fictional narratives, with different workflows, timelines, challenges, and artist profiles. After a brief look into advertising post-production, we’ll show you how we apply AI to bring “impossible” campaigns to life, optimize processes, and elevate visual quality in record time. We’ll showcase real-world examples where innovation is key to meeting our clients’ demanding needs.

Examples where the expertise and vision of artists combine with technology, and above all, with a focus on our clients’ needs and challenges. Brands need scale and immediacy; the highly competitive market challenges us, and it is precisely this challenge that allows us to be pioneers in the practical application of AI in the world of VFX.

The session will offer a unique perspective on how WPP Production, with its vast experience and global capabilities, is positioning advertising at the forefront of post-production.