Behind every movie, series, or video game lies a constant struggle for survival. In this talk, Raúl Rocha shares the reality of running a studio in an industry transformed by streaming platforms, shaken up by artificial intelligence, and still searching for a stable business model.

From commissioned work to in-house production, festivals, distribution, and award campaigns, he’ll discuss the side of the business that almost no one talks about, because the rules we once knew no longer exist.