Global shifts, local opportunities and the future of technology.

In recent years the VFX industry has undergone a seismic shift navigating post-pandemic production surges, embracing AI-infused pipelines, and responding to changing global content demands. This panel brings together influential VFX leaders, studio heads, and innovators to reflect on this transformative period, share lessons learned, and look ahead to what’s next.

The discussion, hosted by Sophie Maydon, will investigate the industry over the last few years examining how studios adapted to rapidly shifting technologies, changing studio and audience expectations, and new working models. From labor shortages, to work shortages due to the impact of the strikes and streaming wars, to the boom in real-time tools and cloud-based collaboration, the panel delves into both the opportunities that emerged and the pressures that have intensified.

A special focus will highlight the rise of Spain as a fast-growing player in the global VFX landscape. With increasing international investment, co-productions, and local talent development, Spanish studios have carved out a unique niche balancing high-quality artistry with competitive production costs. Panelists from the Spanish market will offer insight into what makes the region distinctive, how it's tackling talent retention and innovation, and where it's headed next & what this means within the global context of VFX.