The new production model where virtual production and predictive AI work together, from the initial concept to the final pixel.

The audiovisual industry is entering a second revolution in virtual production. The first, based on game engines and LED volumes, brought post-production to the set in real time. The second, which is already here, merges virtual production with predictive AI based on Diffusion Transformers (DiT) and Neural Render, capable of imagining worlds, recreating locations, completing shots, and maintaining cinematic consistency throughout an entire series. We call this convergence Hybrid Production.

Its impact is direct and measurable. In pre-production, DiT models allow us to create worlds in hours, explore versions of a location before choosing it, and provide the director with visual references that previously required weeks of concept art and research. In post-production, the same models refine lighting, expand sets, and, above all, generate establishing shots and B-rolls that traditionally required second units or additional shooting days. When well-orchestrated, an AI-powered virtual production can reduce its final cost per pixel by 15 to 30 percent, without sacrificing cinematic quality.

But the real strategic leap lies in realizing that virtual production studios are also factories for creating datasets. Each shoot captures perfectly synchronized material (camera, lighting, chroma key, talent, alpha channel…) which is the best possible fuel for training and fine-tuning proprietary models. Each production feeds the model that will make the next one more efficient. That is why end-to-end control (from concept to final pixel, through datasets, training, and deployment) is ceasing to be an R&D luxury and becoming the only real way to guarantee consistency, rights, and quality in a hybrid production.

And all of this begins to come together with one final ingredient: AI agents, which learn the heterogeneous landscape of engines, models, and tools that coexist within an optimized pipeline that efficiently automates all processes.

The session will offer a panoramic view of this new paradigm through numerous examples, use cases, and success stories from the three markets in which we operate: Europe, Asia, and Africa, featuring real footage from projects deployed from our studios in Madrid, Jakarta, and Johannesburg.

Hybrid Production is not just another technique in the VFX catalog: it is the first model where data, the model, the shoot, and the final pixel belong to the same continuous workflow.