After the hype of 2025, 2026 has seen widespread adoption GenAI in Real-time and VFX workflows, as a significant creative tool for directors making feature film and TV. 

This talk will demonstrate recent work by Dimension, shot in UK and China, that shows how GenAI was used alongside real-time virtual production and VFX to empower the production team through the “Script to Screen”: visualize, design, shoot, edit, and post/VFX. 

Steve Jelley will also talk about the need to creatively direct every asset to establish ownership and IP rights, and look at the future as GenAI finds its way into 3D.