CORUÑA IMMERSIVE STUDIO. CIDADE DAS TIC, A CORUÑA

Thursday, 2nd July 2026 | 09:00 to 14:00 hours

Virtual Production Conference: The Future of Digital Content Creation

At a time of profound technological transformation within the audiovisual sector, the Deputación da Coruña (Provincial Council), in collaboration with Mundos Digitales, is organising a conference dedicated to Virtual Production, a technology that is revolutionising the way content is created for film, television, advertising, fashion, and other areas of the creative industries.

The conference is free to attend, subject to prior registration and venue capacity. It has been designed to introduce digital content professionals to the capabilities, benefits, and opportunities offered by Virtual Production, while encouraging knowledge sharing and fostering new connections between companies, creators, technical specialists, and institutions.

Conceived as a comprehensive experience combining learning, inspiration, and networking, the event will bring together leading industry experts to examine current challenges, share successful case studies, and discuss the impact of virtual environments on emerging models of digital content creation.

In addition to providing an up-to-date overview of the most innovative technologies and methodologies, the conference aims to establish itself as a key forum for the development of a strong and collaborative professional community centred on Virtual Production.

Conference Objectives

  • Support the growth of VP Collective as Spain’s leading in-person platform for the Virtual Production community.
  • Facilitate the exchange of experiences, knowledge, and best practices among industry professionals and experts.
  • Encourage discussion on the current state, challenges, and opportunities of Virtual Production.
  • Promote the identification of new avenues for collaboration in projects, research, training, and technological development.
  • Foster the creation of ongoing communication and collaboration channels among the various stakeholders within the audiovisual and creative ecosystem.

This is a unique opportunity to gain first-hand insight into the trends shaping the future of digital content production and to become part of a rapidly growing professional network.

Aimed at

Professionals and companies working in film, television, advertising, animation, video games, fashion, design, VFX, digital content creation and creative technologies.

Programme

Portada

Presentation: Coruña Immersive Studio Virtual Set

Presented by: The technical team at Pedralonga Studios

The event will begin with a presentation by Pedralonga Studios on the capabilities of the Coruña Immersive Studio Virtual Set facilities. Europe's most advanced new integrated production hub.

A space dedicated to helping businesses create a robust ecosystem with cutting-edge technology, fostering a sector with expertise and a global outlook.

Portada

Fundamentals and Ecosystem of Virtual Production

Presented by: Adrián Pueyo, Head of VFX at Orca Studios

This section will explain the definition and main types of virtual production (in-camera, VFX, etc.), including details of the technical infrastructure (LED volumes, tracking systems and real-time graphics engines), the professional roles involved and the new dynamics of collaboration between creative and technical departments.

Portada

End-to-end workflows

Presented by: Oscar Olarte, co-founder and CEO of MR Factory

An analysis of the different phases of the project, such as pre-production (environment design, previz and planning), production of a shoot in a virtual environment, integration of real and digital lighting and camera control, as well as post-production, which includes final adjustments, integration with traditional VFX and asset management, including best practices in project management and digital asset management.

Free registration

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